Social media launch and on-going marketing.
FruitStand is an immersive experience where you can discover and try exotic produce that you’ve probably never even heard of, one fruit at a time. At FruitStand, you experience something new, exotic and odd every time.
FruitStand launched in November 2019. We were brought on board to run the social media and content marketing initiatives for the company.
The Process
Create it.
It all begins with a strategy. We were brought on the team to create, implement and execute social media marketing strategies for FruitStand. The first part of the process included 30 days of research and a competitive analysis to craft a unique social media strategy for FruitStand.
Implement it.
After 30 days of research and putting together the strategy, it was time to implement it. FruitStand launched in November 2019. During this time we launched all of the social media platforms for the company. We started implementing the content calendar plan immediately and contracted numerous influencers to be a part of the launch.
Grow it.
We continue to manage all of the social media initiatives for FruitStand including Facebook, Instagram, Pinterest and also assist with email marketing and copywriting. Our numbers and metrics continue to increase every month, and our products have been selling out quickly. We have over 16,000 followers on Instagram to date and over 20,000 email subscribers.
Marketing Wins
• 4,000+ followers in the first 180 days on Instagram
• Contracted 10 influencers and brand ambassadors for launch
• Every harvest of speciality produce has completely sold out
• Averaging 4,000+ profile visits per week on Instagram
• 85,546 bi-weekly reach on Instagram
• 15,000 subscribers on our email list in the first 6 months
